Migos keeps winning. Fresh off their collaborations with Katy Perry (“Bon Appétit”) and Sean Paul (“Body”), the Atlanta trio touches down with their championship anthem “11 Birds,” created in collaboration with Champs Sports and Under Armour.
Quavo, Takeoff, and Offset kick it in the studio for the song’s visual, while showing off UA sneakers. Meanwhile, Quavo displays the quarterback skills that made him a high school star next to the Atlanta Falcons’ Julio Jones.
“Play like a champ,” raps Quavo. “Gotta win for the ring / We know game / I’ma teach you how to score / Touchdown, Julio!”
Whether rhyming in the booth or playing street football with local kids in the ATL, the guys show they know how to have fun in style too.
“11 Birds” is part of Champs Sports’ “We Know Game” initiative, which is meant to promote “perseverance, achievement, growth, community, and optimism,” as well as Under Armour’s “The Moment” franchise, which connects athletes to their backgrounds for inspirational messages.
In December, Champs teamed up with adidas for a similar video. Featuring Desiigner and Dallas Cowboys’ Dak Prescott, the visual was also an early peek at what would become “Outlet.”