Diddy visited “Jimmy Kimmel Live!” to promote his latest role as executive producer of the Oscar-nominated documentary Undefeated. Showing off his striped socks and half moon hair part, Mr. Combs spoke about throwing one of the best parties at the Playboy Mansion, what he did for Valentine’s Day (“I turned off the lights and lit some candles”), his son’s football scholarship, and how he got involved with the film. “I cried like four times,” admitted Diddy, who will attend the Oscars on February 26.

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French Montana may now call Bad Boy home, but he almost ended up on another famous hip-hop label. The New York rapper explains why his deal with Kanye West’s G.O.O.D. Music didn’t work out.

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Can’t stop, won’t stop. Sean “Diddy” Combs is expanding his entertainment empire. The Bad Boy mogul is planning to launch a music-themed cable network at the end of the year, according to several sources.

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Swizz Beatz is under fire after being publicized as the CEO of Megaupload, the popular file-sharing site that was suddenly shut down on Thursday. Now some of his peers in the hip-hop community are expressing their support for the super-producer.

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Sean “Diddy” Combs toasts to the good life in the Frank Sinatra-inspired commercial for CÎROC Ultra Premium Vodka. In the Anthony Mandler-directed clip, the well-dressed mogul rounds up his very own Rat Pack made up of Hollywood stars Jesse Williams, Chad Michael Murray, and Aaron Paul, as they hit the town for a night out. The fellas celebrate with some sexy ladies including actress Dania Ramirez and models Eva Pigford and Christine Teigen.

“Frank Sinatra made some of the most iconic records of our time; it is truly an honor to use his music again for this campaign,” said Diddy. “The Rat Pack defined the art of celebrating in style. I cannot imagine a Spirit more suitable for commemorating life with family and friends than CÎROC; a brand that has become synonymous with celebratory occasions.”

Raise your glass and join the celebration.

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It’s official. French Montana is the newest Bad Boy. The New York MC appeared on “106 & Park” alongside Diddy to announce his signing to the legendary label.

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Rico Love turned the lights all the way on at his star-studded 29th birthday bash hosted by Usher, Mary J. Blige, and Diddy during Art Basel week in Miami on Friday night (Dec. 2). The Grammy-winning songwriter/producer, who’s written hits for Beyoncé, Kelly Rowland, and Diddy-Dirty Money, partied with his friends including Timbaland, Cee Lo Green, Yelawolf, Maino, Irv Gotti, and his Division1 signees Cherlise and Teairra Mari, who celebrated her 24th birthday. Guests dined on Italian fare at the invite-only dinner at Vic & Angelo’s before heading to the after-party at Club Play.

Rico was presented with the Grammy for Best Male R&B Vocal Performance for “There Goes My Baby” by his close friend and mentor Usher, while “4 AM” singer Melanie Fiona serenaded him with “Happy Birthday” before he blew out the candles on his five-tier music-themed cake.

“I had such an amazing time! I had Diddy, Usher, and Mary hosting, my closest friends celebrating with me—this was so epic,” said Rico, who was named SESAC’s Songwriter of the Year. “2011 was such an incredible year for me and I look forward to another year of #1 hits.”

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Pusha T heralds the “Changing of the Guards” on the bombastic opening track from his solo debut Fear of God II: Let Us Pray. The G.O.O.D. Music member cooks up some heavy bars (“Wish I could jailbreak my team like an iPhone”) over the anthemic Rico Beats production, while Diddy peppers the track with his signature ad-libs.

Preview snippets from Pusha’s entire album before it drops on Tuesday.

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