Ruff Ryders, they’re back. A reunited DMX, Eve, Drag-On, Styles P, Sheek Louch, and Swizz Beatz ride out in Jadakiss’ video for “Who’s Real (Remix).”

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Jadakiss asks “Who’s Real?” in his new video featuring Swizz Beatz and OJ Da Juiceman. The TAJ-directed clip is for the latest single off Jada’s third solo album The Last Kiss. Listen to the Double R remix here.

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The Ruff Ryders reunite on the official remix to Jadakiss’ “Who’s Real.” DMX, Eve, Drag-On, Styles P, and Sheek Louch rip apart the Swizz Beatz track. No phonies or fakes here.

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Hip-hop’s chairman of the board Busta Rhymes appoints Lil Wayne and Jadakiss co-chairs in the Chris Robinson-directed video for “Respect My Conglomerate,” the latest single from Busta’s eighth album Back On My B.S.

Tyrese, Xzibit, Idris Elba, David Banner, Spliff Starr, Jackie Long, Raekwon, and Adam Rodriguez serve on the committee, while Marsha Ambrosius handles administrative duties.

New BFFs Rihanna and Katy Perry soaked up the sun on a boat in Barbados on Tuesday. The singers have become friendly in recent months.

“We’re friends and we’re both kind of on this crazy rollercoaster, and … it’s nice to have good girlfriends. I pride myself on having cool chicks in my life, and she’s a cool chick,” the “I Kissed a Girl” hitmaker said of her relationship with Rihanna.

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Listen to Jadakiss’ new album The Last Kiss in its entirety before it hits stores on Tuesday, featuring appearances from Lil Wayne, Young Jeezy, Mary J. Blige, Pharrell, Nas, Jazmine Sullivan, and more.

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Jadakiss is unstoppable in the Marc Klasfeld-directed video for “Can’t Stop Me,” the second single off his third album The Last Kiss.

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Soulja Boy and Keri Hilson

Soulja Boy Tell’em just one-upped his YouTube nemesis Bow Wow with his all-star remix to “Turn My Swag On.” Lil Wayne, Jim Jones, Maino, and Jadakiss push the swagga to a zillion.

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Rap-Up.com got a chance to preview Jadakiss’ new album The Last Kiss at Chung King Studios in New York City on Thursday night. Though he arrived a bit late due to some administrative work he had to handle back at the Def Jam offices (perhaps some “rainmaking,” cue the video), Jadakiss was ready to “bang out” to some bangers off his highly anticipated third LP.

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