Hip-hop hooray. Fat Joe brings together his peers in the star-studded video for “Pride N Joy” featuring Kanye West, Miguel, Jadakiss, DJ Khaled, Roscoe Dash, and Busta Rhymes. Joey Crack shot the video in Brooklyn with famed director Hype Williams. Each of his co-stars came through the studio to film their scenes including his “What’s Luv?” collaborator Ashanti. And it wouldn’t be a Hype video without some voluptuous video vixens.
“I think hip-hop needs to see unity,” said Joe. “This whole song been about unity, bring back that De La Soul, that Tribe [Called Quest].”
Witness the camaraderie below.