Swag-pop duo Karmin heads to Chinatown in the colorful video for the title track off their Epic Records debut Hello. Amy Heidemann, who is currently up against Rita Ora for Rolling Stone‘s “Women Who Rock” cover, trades in her suicide roll for a bun, while her fiancé Nick Noonan picks up the scissors and chops off his locks.
Catch a sneak peek before the full video premieres August 7 on VEVO.
Karmin beamed some sunshine on late night with their peppy performance on “The Tonight Show with Jay Leno.” The colorful couple delivered their catchy single “Brokenhearted” off their Epic Records debut Hello. Amy flexed her rhyming skills as Nick held down the keys. Feel the good vibes.
Karmin brings the crazy in the video for “I Told You So.” The swag-pop duo, whose Epic Records debut Hello arrives today, goes from YouTube to the insane asylum in the clip, directed Brian DeCubellis of MTV Scratch. Amy stars as a mental patient, flipping some spastic rhymes over the hip-hop beat, while Nick plays her doctor.
“It kinda pays homage to [Chris Brown's] ‘Look at Me Now,’” Amy told Rap-Up TV. “It’s got some fast rhyming in it and a catchy Middle Eastern-sounding chorus with trombones, but the music video is set in a 1950s psych ward, so you can only imagine what went down.”
It’s hard not to love Karmin. The swag-pop duo, comprised of Amy Heidemann and Nick Noonan, became a viral sensation with their rap-sung covers of popular hip-hop hits including “Look at Me Now” and “6 Foot 7 Foot” before grabbing the attention of L.A. Reid, who signed them to Epic Records.
On the eve of their major label debut Hello, the quirky twosome sat down with Rap-Up TV (on a piano, no less) to discuss how they got into hip-hop, meeting Kanye West, taking inspiration from Nicki Minaj, and their embrace by the hip-hop community.
The engaged couple, who met at Boston’s Berklee College of Music, recalled their encounter with Kanye, who was interested in signing them to G.O.O.D. Music. “Meeting our idol Kanye was surreal,” said Amy, who calls My Beautiful Dark Twisted Fantasy her favorite rap album. “We kinda talked about our songwriting and recording process and it turns out they’re very similar creatively.”
Another superstar they’ve met is Nicki Minaj, whose song “Super Bass” they covered on YouTube with The Roots’ ?uestlove. “I have a huge girl crush on her,” admitted Amy. “She’s one of the people who inspired me to jump into it and start rapping.”
One of the highlights of their career so far has been performing at the 2011 BET Awards. “Amy secretively wants to be a black person,” joked Nick, while his other half added, “Being embraced by the hip-hop community is just priceless.”
One year ago, Karmin made its television debut on “The Ellen DeGeneres Show.” Since then, the YouTube sensation has landed a deal with Epic Records and appeared on “SNL.” But they returned to “Ellen” on Thursday to perform their own single “Brokenhearted” off their debut Hello (May 8). Amy held down vocals and her rap verse, while Nick played keyboard and sang backup. See the real-life couple return to where it all started.
It was all about the ladies at the 3rd Annual ELLE Women in Music Event on Wednesday night, but one particular lady stole the show. Melody Thornton turned heads in a see-through number that exposed her breasts while walking the red carpet at Avalon in Hollywood. The former Pussycat Doll, who released her mixtape P.O.Y.B.L last month, designs most of her own fashions.
Her fellow PCD alum Nicole Scherzinger was also in attendance, along with Karmin’s Amy Heidemann, Pharrell and Jermaine Dupri’s artist Leah LaBelle, and Jessie J, who hit the stage along with Oh Land and Ellie Goulding.
Who had the hottest look of the night? Sound off below.
Karmin has come a long way from releasing their viral covers of Nicki Minaj and Chris Brown on YouTube to readying the release of their debut album. The swag-pop duo, comprised of Amy Heidemann and Nick Noonan, unveils the cover for Hello, due May 8 on Epic Records. The project features The Runners-produced “Crash Your Party” and “Brokenhearted,” along with contributions from Stargate, Tricky Stewart, and Claude Kelly.
What do you think of the artwork? Share your thoughts.