The rise and the fall. Macklemore chronicles his journey in the cinematic video for “Arrows,” the lead single from Seattle artist Fence’s upcoming debut Less Oceans.
Directed by Jason Koenig and award-winning photographer John Keatley, the visually-stunning clip was shot in Seattle over the course of a week.
“From a day dream to a warehouse. This is video is my entire aesthetic embodied,” said Fences’ Christopher Mansfield. “I lost a friend and found love and was killed by an arrow. I hope you all get lost in the world we built.”
Macklemore added, “This music video was our baby. And we raised that baby. We put hella time, love, and energy into that kid of ours. Dozens of all-nighters and studio sleep overs to make sure that kid was the best it could be before we put it out into the world, gave the kid some shoes and told our child to run. Run into the world. Show them who you are. You deserve to be free, baby.”
Lesser Oceans arrives October 14.