Method Man debuts his strangest collaboration yet with the Sour Patch Kids. The Wu-Tang Clan frontman teams with the popular candy brand for his new single and video, “World Gone Sour (The Lost Kids).” He tells the story of what happens to Sour Patch Kids when they are lost or uneaten—they get sweet revenge on those closest to them.

“I’m excited to be collaborating with Sour Patch Kids and telling the story of how they’ve gone all wrong,” said Method Man. “I love the steps that the brand is taking to keep it real and interesting, the whole campaign, and letting Meth be Meth—brilliant.”

The video also introduces the plotline for the upcoming Sour Patch Kids video game, “World Gone Sour.”

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Ghostface Killah, Method Man, and Raekwon, a third of the Wu-Tang Clan, go for the kill in the bloody video for “Our Dreams,” the first single from their Wu-Massacre album, due March 30.

Tweet this link to @RapUp and enter for a chance to win a Wu-Massacre skully.

Is there a hip-hop show that can bring rap back from its sometimes comatose state? Enter Snoop Dogg, Method Man, and Redman, three rappers that took the stage at New York City’s NOKIA Theatre and crushed any critic thinking that hip-hop is dead.

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