Rockie Fresh heads out west in the video for “Life Long” featuring Rick Ross and Nipsey Hussle. The MMG MC shops on Fairfax Ave. and takes photos with fans, posing with his silver Ferrari Testarossa while overlooking the hills. He links up with Rozay and cruises Crenshaw with Nipsey Hussle. Look for cameos from his labelmates Meek Mill and Stalley.

The Boi-1da-produced song appears on Electric Highway, Rockie’s first project since signing with Maybach Music Group.

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In honor of reaching 306,000 followers on Twitter, Nipsey Hussle leaks another track in his iHussle series. The L.A. rapper caters to the ladies on the breezy “So Into You,” which features YG and samples Tamia’s 1998 single of the same name. Drop the top and ride with Neighborhood Nip.

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Snoop Dogg, YG, and Nipsey Hussle rep for their hometown on the West Coast remix to Drake’s Take Care bonus cut “The Motto.” Drizzy and Lil Wayne recently shot a video for the song in San Francisco. Take a trip out West with the new remix.

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Lloyd showed L.A. lots of love by surprising the crowd with three hometown rappers during his opening spot on Diddy-Dirty Money’s “Coming Home” tour. In addition to Game and YG, the shirtless R&B crooner shared the spotlight with Nipsey Hussle for their collabo “Feelin’ Myself.”

Nipsey Hussle gives the streets what they’ve been waiting for with the release of his mixtape The Marathon. The 18-track freebie is the precursor to his debut studio album South Central State of Mind, due in 2011. The West Coast MC is hoping to get out of his deal with Epic Records so he can release the album independently.

“I’m in the process of negotiating my release right now,” he told HipHopDX. “And we just gonna go back to doing what we been doing, as far as an independent company and serving our region. But it wasn’t really no big fallout with the label or nothin’ like that.”

Get a running start by downloading “Mr. Untouchable’s” mixtape below.

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Nipsey Hussle rides out on “Mr. Untouchable,” a West Coast banger featuring Kokane from his mixtape The Marathon, dropping Tuesday. “Not too many ni**as have survived the type of shit I been through,” raps the resilient MC, whose debut album South Central State of Mind has been delayed until 2011. Take a trip out West below.

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Drake brought out Nicki Minaj for his headlining set, but his Young Money cohort Tyga had his own special guests during his opening spot at L.A.’s Gibson Amphitheatre on Thursday (Nov. 4). First came South Central’s own Nipsey Hussle, who performed “Hussle in the House,” followed by Compton’s Y.G. with his ubiquitous hit “Toot It and Boot It.” Watch them spread California love.

Have you got what it takes to be a Def Jam Rapstar? Nipsey Hussle, Maino, and hip-hop fans from all walks of life give it a try in the new Anthony Mandler-directed commercial for the interactive music game, where players can rap along to tracks from Kanye West, A Tribe Called Quest, Drake, T.I., and a host of others. See if you’re able to rock the mic right when the game arrives in stores October 5.

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