Have you got what it takes to be a Def Jam Rapstar? Nipsey Hussle, Maino, and hip-hop fans from all walks of life give it a try in the new Anthony Mandler-directed commercial for the interactive music game, where players can rap along to tracks from Kanye West, A Tribe Called Quest, Drake, T.I., and a host of others. See if you’re able to rock the mic right when the game arrives in stores October 5.
Nipsey Hussle takes it back to 2004 with a pre-haircut Lloyd in the Marc Klasfeld-directed video for “Feelin’ Myself,” the official version of the clip that leaked a few weeks back. Focusing in on Nipsey’s humble beginnings, the vid shows the Cali rapper waking up on the floor of his South Central home where he records at a makeshift studio in the corner of his bedroom.
“The concept is basically the fruits of our labor, the hard work paying off,” Nipsey told Rap-Up TV on set in his old stomping grounds. “It’s about the struggle I had to get into the position I’m at as far as being a valued player in this hip-hop thing.”
Show some California love by watching below and look for Nipsey’s debut album South Central State of Mind this December.
Nipsey Hussle invited Rap-Up TV to his Crenshaw stomping grounds for an exclusive look at the video for “Feelin’ Myself,” the first single from his debut album South Central State of Mind, due later this fall. The West Coast rapper’s neighbors and Twitter followers filled the streets of 57th and Harcourt with the hopes of making an appearance in the Marc Klasfeld-directed clip. With his hometown behind him and his proud father and brother on set, rap’s rising star cruised the block in his Benz, throwing money in the air.
“The concept is basically the fruits of our labor, the hard work paying off,” Nipsey told Rap-Up TV. “It’s about the struggle I had to get into the position I’m at as far as being a valued player in this hip-hop thing.”
Lloyd, whose smooth vocals can be heard on the 1500 or Nothin’ production, stopped by to lend his support and make a cameo. “That’s just the homie,” he said of his collaborator. “I think Nipsey is on the up and coming. I think he’s one of the hottest from the West.”
Nipsey Hussle took it back to his Crenshaw ’hood to shoot the video for “Feelin’ Myself,” the first single from his debut album South Central State of Mind, due later this year on Cinematic/Epic Records.
The West Coast MC invited hundreds of his neighbors and Twitter followers to join him on set, where he showed how his humble beginnings turned into larger-than-life realities, cruising the block in a $200,000+ Mercedes-Benz SLS AMG.
The Marc Klasfeld-directed clip co-stars Lloyd, who filmed his scenes at night on the corner of 57th St. and Harcourt Ave.