Hot on the heels of “Here Comes the King,” Snoop Lion spreads love and unity on “Lighters Up,” the latest release from his upcoming album Reincarnated. The rapper-turned-reggae star calls on Jamaica’s own Mavado and Popcaan to add some island flavor, while Major Lazer and Dre Skull handle production duties. Blaze it up.

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Snoop Dogg starts a rasta revolution on “Here Comes the King,” the latest release as his reggae reincarnation Snoop Lion. The West Coast rapper sings in a Jamaican patois over the psychedelic beat, produced by Major Lazer, Ariel Rechtshaid, and 6Blocc.

Snoop channels the late Bob Marley on his upcoming album Reincarnated, which traces his spiritual journey during his time in Jamaica, with production by Diplo and the Major Lazer team.

“Anytime the spirit calls you, you gotta know that it’s serious and it’s real,” said Snoop. “When the spirit called me, it told me to find something that was connected towards the Bob Marley spirit. Because I’ve always said that I was Bob Marley reincarnated.”

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This Halloween, Snoop Dogg makes the transformation to Snoop Lion in the video for “La La La,” the first single from his forthcoming reggae album Reincarnated. Tha Doggfather teamed up with renowned horror film director Eli Roth to deliver a fun, Halloween-inspired video featuring kids in costumes.

“I’ve always been a fan of my neffew Eli’s work and had a vision of working with him for a minute now,” said Snoop, who wears a saber-toothed tiger costume in the imaginative clip. “For this video, I wanted to do something different—something I wasn’t able to do with my other music. This collaboration really shows how creative we can get as a 1-2 combo. He’s Dwight Howard and I’m Kobe Bryant. We feed off each other. It’s a dope video and offers my fans a first official look at Snoop Lion.”

The video will debut tonight above the Las Vegas Strip on the world’s largest LED screen overlooking Roth’s horror maze, the Goretorium.

Snoop Lion’s Reincarnated album and documentary traces his spiritual journey during his time in Jamaica, and features production by Diplo and the Major Lazer team.

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It was a big day for Drake. After premiering his collaboration with Aaliyah (“Enough Said”), the Canadian superstar headlined the third annual OVO Fest in his hometown of Toronto on Sunday. This year’s lineup included A$AP Rocky, 2 Chainz, The Weeknd, and plenty of surprise guests.

Snoop Dogg, or Snoop Lion as he calls himself these days, came out in a rasta tam to perform his classics including “Drop It Like It’s Hot.” Nicki Minaj rescheduled her L.A. concert to support her Young Money brother. They had the crowd singing along as they did “Make Me Proud.” Nicki stuck around for “Beez in the Trap” with 2 Chainz, who joined Drizzy on “No Lie.”

Rick Ross, Meek Mill, French Montana, and Waka Flocka Flame also took the stage. Check out some of the backstage pics and fan-filmed footage below.

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Snoop Dogg has had a spiritual awakening. The rapper has traded in his famous moniker for Snoop Lion and revealed further plans for a reggae album inspired by his journey to Jamaica.

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Snoop Dogg becomes reincarnated as Snoop Lion on “La La La,” the debut single from his forthcoming album Reincarnated. Produced by Diplo and the Major Lazer production team, Tha Doggfather raps in a Jamaican patois on the reggae-flavored song, which was recorded in Jamaica.

Reincarnated was inspired by Snoop’s trip to Jamaica, where he was positively impacted by the Rastafarian culture and the Jamaican people.

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Cher Lloyd has already taken the U.K. by storm, and now she’s rising up the U.S. charts with her cheeky single “Want U Back.” The former “X Factor” contestant gets some help from Snoop Dogg, who rhymes U.K. with toupée on the remix. The 18-year-old British sensation will make her U.S. television debut on “America’s Got Talent” on July 25.

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Snoop Dogg and Wiz Khalifa celebrated the Blu-ray and DVD release of Mac & Devin Go to High School with a party at The Fonda Theatre in Los Angeles on Monday night.

Hip-hop’s Cheech and Chong presented their stoner comedy to a star-studded audience that included Big Sean, Bow Wow, Far East Movement, and Wiz’ Taylor Gang crew. Snoop’s teenage sons Corde and Cordell Broadus were also in the house to support their father.

Check out some of the high-lights below.

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