The swagger was on a hundred thousand, trillion on set of Swizz Beatz’ flashy video for “Street Knock” featuring A$AP Rocky, the first single off Swizzy’s upcoming mixtape Limitless.

The trendsetting rapper-producer met his match in the Harlem newcomer, known for mixing street attire with high-end fashion. Swizz rocked a leather Keith Haring bandana and kicks from the Reebok Allen Iverson collection while riding in the chrome Lotus Evora GTE, which he designed. His fellow Ruff Ryder Jadakiss stopped by to make a cameo in the TAJ-directed clip.

See them stunt on set of the New York shoot.

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Diddy donned a hoodie in remembrance of Trayvon Martin, the 17-year-old who was shot to death by a neighborhood watch captain in Florida last month. The shooting has sparked a nationwide uproar over race and justice, with even President Obama weighing in.

Thousands of people participated in the Million Hoodies March in cities across the country to seek justice for Martin, who was wearing a hoodie when he was killed.

“I didn’t know wearing a hoodie made me a target,” tweeted the Bad Boy mogul, while Swizz Beatz wrote, “Had to Hoodie up for Trayvon. What a sad situation! Blessing to his fam.”

Many celebrities voiced their support via social media, while Keyshia Cole, Ludacris, Jamie Foxx, Frank Ocean, Nelly, The-Dream, and players from the Miami Heat sported hoodies in a showing of solidarity. See them band together below.

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Alicia Keys has walked down the aisle, welcomed a son, and produced a play in the two-plus years since releasing her last album, 2009’s The Element of Freedom. Now the Grammy-winning singer is plotting her return to music with her fifth album, which Swizz Beatz calls “timeless.”

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Swizz Beatz flosses with A$AP Rocky on the AraabMuzik-produced “Street Knock,” the first single from Swizzy’s mixtape Limitless.

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Alicia Keys and Swizz Beatz have outgrown their love nest. The power couple is putting their New York penthouse on the market for a whopping $17,950,000. The luxurious 6,167-square-foot triplex features 5 bedrooms, 4 full bathrooms, and 4 powder rooms. They acquired the pre-war condo from Lenny Kravitz in February 2010 for $12,750,000.

Step inside and you’ll find gorgeous terrace views of SoHo, a private wine cellar, master suite with spa, gourmet eat-in kitchen, and floating glass staircase.

The music duo’s pricey art collection adorns the walls, with portraits of pop culture icons including Muhammad Ali, Sade, and Alicia herself. But don’t expect those to come with the house.

See more pics of their plush digs below.

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Brandy kicked it with the boys at the launch of Reebok Classics Icons campaign at the New York Knicks game on Wednesday evening. Rick Ross, Mike Posner, and Swizz Beatz posed with the singer, who was in town to promote her duet with Monica, “It All Belongs to Me.” After fulfilling their Reebok duties, the fellas hit the court to watch the Knicks defeat the Portland Trail Blazers.

In addition to creative director Swizz Beatz, Reebok has tapped Rozay along with Tyga and Mike Posner to appear in the brand’s new campaign “It Takes a Lot to Make a Classic.”

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Alicia Keys and Swizz Beatz enjoyed a week in paradise. The happy couple vacationed to the island of Kauai with their son Egypt. They evaded the paparazzi for most of their trip, but were caught by the cameras in the airport as they made their way back to the mainland. During their Hawaiian holiday, the “Fallin’” singer celebrated her 31st birthday amongst the lush greenery.

“I’ve never seen a starrier sky I’ve never felt a more beautiful breeze I’ve never been more alive And It brings me to my knees!” tweeted Alicia, who will return to work on her upcoming album.

Meanwhile, a source close to Swizz Beatz refutes reports that the super-producer was the CEO of Megaupload, the file-sharing site that was shut down. However, he is still involved with the company. “He’s not walking away from this,” the source tells MTV News.

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Swizz Beatz is under fire after being publicized as the CEO of Megaupload, the popular file-sharing site that was suddenly shut down on Thursday. Now some of his peers in the hip-hop community are expressing their support for the super-producer.

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