With their new album welcome to: OUR HOUSE in stores today, Slaughterhouse shares the wealth in the video teaser for “Throw It Away.” Crooked I, Joe Budden, Joell Ortiz, and Royce da 5’9” make it rain in the strip club in the Syndrome-directed clip. The Shady crew also shot scenes at an actual slaughterhouse. Look for cameos from Eminem and Swizz Beatz when the full video premieres.
Lil Wayne skated into Las Vegas to promote his skate line TRUKFIT at MAGIC on Monday. Tunechi stopped by to say hi to Soulja Boy, who was showcasing his own streetwear brand BLVD Supply down the hall. The “Turn My Swag On” rapper also welcomed Jim Jones and Sean Kingston to his booth.
“I am completely behind this brand and the first goal is to help build it to a billion dollars in sales,” said Soulja of his partnership with BLVD Supply.
Over at the PROJECT show, Swizz Beatz, Rick Ross, and Tyga sat down with NBA stars Allen Iverson and Dominique Wilkins at a press conference for Reebok Classics. Rozay is developing a big and tall line for the company.
Later in the evening, Weezy celebrated the launch of TRUKFIT by performing at 1 OAK nightclub at The Mirage.
Hip-hop represented for Team USA at the London Olympics. After clenching the gold medal in Sunday’s final game against Spain, Team USA’s basketball team celebrated at the TAO/Marquee pop-up club at Roundhouse in London. Kobe Bryant and Carmelo Anthony popped bottles into the early morning with their hip-hop counterparts Nas and Swizz Beatz.
“We made history tonight wow!!!!” tweeted Swizz, who brought his daughter to the game.
Nas was also introduced to Lolo Jones. “Wasn’t drooling someone spilled a drink on me…Ok i was drooling,” admitted the track and field star after meeting the “Nasty” rapper.
Ludacris showed his support for Team USA by sporting a patriotic polo as he toasted the victory with his friend LaLa Anthony. “Team USA came back to the hotel celebrating their Gold Medals singing ‘we are young’ by Fun. If only y’all could hear them! Hilarious,” wrote Luda.
Swizz Beatz turned his swag on while shooting the video for “Everyday Birthday” aka “Dance Like a White Girl,” his new mixtape single featuring Chris Brown and Ludacris. The super-producer pulled up in variety of expensive whips during the two-day shoot, which took place in Cannes, France. The fashionable trio filmed scenes oceanside and on a yacht with director TAJ. Even Magic Johnson, who was vacationing in the French Riviera, stopped by to pay the fellas a visit.
The champagne was flowing as Nas celebrated the release of his 10th album Life Is Good at a private party hosted by Moët & Chandon in New York City on Monday night. The intimate event, which kicked off the Moët Rose Lounge series, commenced with a sit-down dinner at Bagatelle.
Q-Tip played DJ as guests including Jay-Z, a camera-shy Beyoncé, Wale, Teyana Taylor, Swizz Beatz, Bridget Kelly, Jermaine Dupri, and “Empire Girls” Adrienne Bailon and Julissa Bermudez stopped by to toast the man of the hour.
Before he and Nas set the stage on fire at the ESPYS with their summertime anthem “Summer on Smash,” Swizz Beatz filled us in on his latest projects.
The hip-hop impresario is working on his mixtape Limitless and announced that Chris Brown and Ludacris are featured on the single “Everyday Birthday.” “Get ready to have fun ya’ll,” he told Rap-Up TV.
He has also been cooking up tracks for Alicia Keys’ upcoming album, revealing that she has some “special surprises” in store next week. A video for the Swizz-produced single “New Day” will be shot soon. “Just thing big, just think new day,” he teased.
While careful not to reveal too much, he did say that his Grammy-winning wife has recorded an “amazing” song with Babyface. “It’s a timeless piece,” said Swizz of Alicia’s fifth album.
In addition to music, Swizz is applying his Midas touch to other ventures. Since becoming Reebok’s creative director, sales of the company have jumped 30 percent. Next up, he will oversee a new campaign for Aston Martin.
Nas was feeling good and looking good when he hit the stage at the 2012 ESPY Awards. Throughout the show, the dapper rapper delivered a medley of songs off his upcoming album Life Is Good including “The Don,” “Nasty,” and “Summer on Smash,” for which he was joined by Swizz Beatz. See hip-hop royalty rock the mic in front of sports’ biggest stars.