The star power was shining extra bright at the Seaholm Power Plant in Austin, Texas, over the weekend as VEVO presented G.O.O.D. Music in concert with headliner Kanye West. Heralded as the highlight of South by Southwest (SXSW), 2500 guests, including Beyoncé, Diddy, Cassie, and Asher Roth, were treated to a three-hour spectacular by hip-hop’s dominating crew.

As the label’s logo lit up the stage in flashing colors, the G.O.O.D. Music fam comprised of John Legend, Kid Cudi, Mos Def, Big Sean, Pusha T, CyHi the Prynce, Mr Hudson, and Fonzworth Bentley took turns sharing the mic with Mr. West, clad in all black everything. Bon Iver and Teyana Taylor also stepped in to lend their vocals to tracks from My Beautiful Dark Twisted Fantasy.

After changing into a red blazer and drawstring pants, ‘Ye brought out a marching band for a triumphant rendition of “All of the Lights.” But the camera phones (and iPads) really came out when Jay-Z stormed the stage, trading verses with Yeezy on “H•A•M,” “Monster,” and “So Appalled.” He even took it back to 2000 with “Big Pimpin’.”

Around 4 a.m., Kanye’s labelmates joined him onstage for the star-studded “Good Life” finale, shutting down the powerful evening.

“Gorgeous” featuring Kid Cudi

“Lost in the World” featuring Bon Iver

“POWER”

“Runaway” featuring Pusha T

“Pursuit of Happiness” – Kid Cudi

“All of the Lights”

“Big Pimpin’” – Jay-Z x Kanye West

“H•A•M” and “Monster” featuring Jay-Z

Diddy hung out with the cool kids at the South by Southwest Festival in Austin, Texas, over the weekend. The hip-hop mogul, wearing a “Cocaine & Caviar” T-shirt, introduced Lil B at the Fader Fort before surprising the audience with another performance from Odd Future.

“Both these last two acts are the future of the music industry,” announced Puff of the rising stars. “Make some noise for the future of the music industry.”

OFWGKTA’s Tyler, the Creator got hit in the face with a Mountain Dew bottle while performing “Sandwitches,” and stopped the music to find the person who threw it. “Man the f**k up right now,” he said, but no one came forward.

Watch them bum rush the stage and see Diddy do the “O Let’s Do It (Remix)” and “Mo Money Mo Problems” below.

West Coast collective Odd Future stole the show at the Fader Fort during the South by Southwest Festival in Austin, Texas, on Friday (March 18). The raucous crew performed cuts from their respective releases including leader Tyler, the Creator’s single “Yonkers,” rocking ski masks over their faces and prompting the crowd to chant “Golf Wang” as they stage dove into the audience.

The up-and-comers shared the stage with Erykah Badu, who played the drums with indie duo Matt & Kim, who inspired her controversial “Window Seat” video. The overall-clad soulstress posed for a picture backstage with Tyler. “I Fu**ing Love Her,” he previously tweeted about Badu.

If you weren’t brave enough to be at the show, watch clips from Odd Future’s riotous performance below.

Atlantic Records showcased its finest talent at “Killers Lasers Papers” during the South by Southwest Festival in Austin, Texas. Despite a missing Cee Lo Green (“Killers”) and Lupe Fiasco (“Lasers”), the show still went on with B.o.B, Janelle Monáe, and Donnis filling in for their absent labelmates. Wiz showed up to rep for “Papers,” paying homage to the late Nate Dogg during his set. B.o.B traded bars with Donnis, and Janelle Monáe rocked a black face mask during her lively set.

Check out pics and a clip of Wiz’s Nate Dogg tribute below.

Wiz Khalifa not only picked up the Woodie of the Year at the 2011 mtvU Woodie Awards, but he also took home an even bigger prize, girlfriend Amber Rose. The Pittsburgh rapper, who performed “Roll Up” and “Black and Yellow” at the show in Austin, flashed a smile as he cozied up on the red carpet next to Kanye’s ex.

Rising stars Skylar Grey and Yelawolf flaunted their rockstar style for photographers, later presenting the first award of the evening. Lil B crashed the stage when an absent Kanye West beat him out for Left Field Woodie and much-buzzed-about hip-hop collective Odd Future closed the show with a strange set.

Check out the hipsters and hip-hop heads converging during the SXSW Festival.

G.O.O.D. Music is rounding up the crew and heading to Texas. Kanye West and his labelmates are set to perform at the VEVO Presents: G.O.O.D. Music showcase during the South by Southwest Festival.

The gig, taking place at the VEVO Power Station in Austin on March 19 at 11:59 p.m., will feature Kanye as the headliner along with his G.O.O.D. Music fam including John Legend, Common, Kid Cudi, Pusha T, Mr. Hudson, CyHi the Prynce, Big Sean, and Mos Def. Fans can gain entry by RSVPing to a short code, with VEVO planning on keeping concertgoers updated through social mediums.

For those that can’t make it to Texas, the one-time event will be filmed and available on-demand across VEVO beginning April 22, also known as G.O.O.D. Friday.

The South by Southwest (SXSW) Festival kicked off with a bang from Big Boi. The ATLien captivated hipsters and hip-hop heads alike at the Pepsi MAX and foursquare concert on Monday, performing his OutKast hits including “Ms. Jackson,” “So Fresh, So Clean,” and solo material onstage in Austin, Texas.

“It’s always a pleasure. This is like my third, fourth time down here and it’s like the whole indie scene and just really a lot of hipsters, a lot of cool kids. It’s the place where the cool people come and hang out,” said Big Boi.

Fans who unlocked a Golden Ticket Badge with foursquare got exclusive access to see the Grammy winner, along with Locksley and The Sounds.

Amber Rose and Kanye West partied with Perez Hilton at the gossip blogger’s One Night in Austin party during South by Southwest (SXSW) on Saturday in Texas.

Flavor Flav celebrated his 50th birthday at Jet Nightclub inside The Mirage in Las Vegas on Friday.

The star of “Flavor of Love” was presented with a custom Jet timepiece set to 5 o’clock in honor of his “Big 5-0” birthday and a tasty Jean-Philippe Patisserie cake in the form of a Viking helmet. Yeah, boyeee!