Upon approaching the set of Ice Cube’s music video for “Why Me?,” it looks as though we’re in the middle of a war zone, but it soon becomes clear that these are actors starring in Cube’s latest video off his eighth album Raw Footage.

(more…)

As we reported earlier in the week, Ne-Yo shot the video for “Miss Independent” with director Chris Robinson in Santa Monica, CA. It features appearances from Keri Hilson, Gabrielle Union, Lauren London, and Trey Songz.

See more from the set below.

(more…)

Common is gearing up for the release of his eighth studio album Invincible Summer on September 23rd. The first single “Announcement” was produced by The Neptunes and features Pharrell. Check out some stills from the Lil’ X-helmed video below.

(more…)

T.I.’s Grand Hustle artist Alfamega recently shot the video for his single “Uh Huh” with Tip, DJ Drama, and the rest of the Grand Hustle Crew.

His debut album I Am Alfamega will be released on October 14th via Grand Hustle/Capitol Music Group.

(more…)

Rap-Up.com was on the set of Maino’s “Hi Hater (Remix)” video at Cinema World Studios in Brooklyn on Saturday. The video features appearances from Mya, T.I., Fabolous, Jadakiss, Swizz Beatz, and Plies. Check out all the exclusive photos below.

Photos by Cassidy Maldonado aka Sparrow.

(more…)

Check out some photos of T.I. on the set of his video for “Whatever You Like,” the first official single off Paper Trail (Sept. 30). The video was directed by Dave Meyers and shot at a private residence in Malibu.

We see you Tip wearing your designer suits, driving expensive cars, and eating sushi.

(more…)

Akon’s protégé Colby O’Donis shot the video for his second single, “Don’t Turn Back,” in Los Angeles with director Erik White. The Clinton Sparks-produced track will appear on the 19-year-old’s debut album Colby O (Sept. 16). Listen to the song and see more photos from the video set below.

(more…)

Rap-Up.com exclusive! T.I. shot the video for his first official single, “Whatever You Like,” over the weekend with director Dave Meyers (Missy Elliott, Jay-Z, Britney Spears). On Friday, T.I. was in Malibu filming at a private, modern beachfront residence and on Saturday, he was in Los Angeles shooting scenes at Presse, an ultra-chic clothing boutique.

Look for the video to premiere sometime next month. Listen to the song here.

Jim Jones, Juicy J, Project Pat, Akon, and DJ Paul on set of the video for “That’s Right,” the second single off Three 6 Mafia’s Last 2 Walk.

Three 6 Mafia reveal their “Golden Ladies” in Rap-Up’s Summer 2008 issue. Find out who made the cut.

Here are some pics from the set of N.E.R.D.’s “Everyone Nose (Remix)” video featuring Kanye West, Lupe Fiasco, and Pusha T of the Clipse. The video was directed by Hype Williams and shot against green screen.

More pics over at the BBC Blog.

(more…)