Music Videos

Sep
11
Video: Boots – ‘Mercy’

Boots

The world was introduced to the many talents of Boots through Beyoncé’s surprise album. The elusive singer-songwriter, who wrote and produced the bulk of Beyoncé including “Partition” and “Drunk in Love,” has since scored the trailer for Shades of Grey and released his mixtape WinterSpringSummerFall in May.

Now he gives us the video for his latest song “Mercy.” In the self-directed clip, a bloodied and bruised Boots aka Jordy Asher walks, then runs down a deserted road before tragedy strikes in the last five seconds.

Watch the startling ending to his story.

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Sep
11
Video: Tyga – ‘Real Deal’

Tyga

It’s not the weekend yet, but Tyga hits the strip club in the video for his slapper “Real Deal.” Strippers work the pole as he makes it rain all night long in the NSFW clip, which features lots of booty.

Tyga is gearing up to release The Gold Album: 18th Dynasty on November 18. Kanye West will serve as executive producer.

“[Kanye] hears certain melodies that I wouldn’t hear or even think about adding,” Tyga told Nylon Guys. “He taught me that 808 drums and bass aren’t enough. You have to have that warmth.”

The Last Kings rapper also recently went in front of the lens to shoot a video for “Dope” with A$AP Rocky.

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Sep
11
Video: Kid Sister – ‘Higher’

Jane Jupiter

Kid Sister returns with DUSK2DAWN: The Diary of Jane Jupiter, her first mixtape in three years. The Chicago rapper, best known for her Kanye West-assisted hit “Pro Nails,” introduces her funky new sound and alter ego Jane Jupiter in the video for the Dam-Funk-assisted “Higher,” produced by Chad Hugo of The Neptunes.

“We are in the desert, and I’m wearing this suit, and kind of in this dystopian existence, this alien thing. Not super dialed-in, but it looked really visually striking,” she told Stereogum.

She also gets candid about her struggle with depression on the 12-track mixtape. “I felt suicidal all the time with idealizations, thinking about it in terms of real ways that it could happen. I was really, really, really sad,” she said.

But thankfully, she was able to get out of her dark place. “I feel like Jane Jupiter is perhaps me but in an exalted form,” she said.

Watch the rebirth of Kid Sister in the shiny new visuals.

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Sep
10
Video: Faith Evans f/ Missy Elliott & Sharaya J – ‘I Deserve It’

Missy Elliott, Faith Evans, and Sharaya J

Four years after the release of her last album, Faith Evans returns in the Derek Blanks-directed video for “I Deserve It.”

With her girls Missy Elliott and Sharaya J by her side, the First lady hits the club in search of a mighty good man. But what she finds is a bunch of losers. Several suitors including YouTube sensation Ice JJ Fish try to put the moves on her, but it’s Terrell Owens who eventually knocks her off her feet.

Faith’s sixth album Incomparable is due November 25 featuring contributions from Jazmine Sullivan and Karen Clark-Sheard.

Watch the ladies make it hot.

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Sep
8
Video: Lil Jon f/ Tyga – ‘Bend Ova’

Lil Jon

After topping the charts with his smash “Turn Down for What,” Lil Jon unleashes more insanity in the video for “Bend Ova” featuring Tyga. In the comical clip, a kid named Tyrone creates a portal into another dimension and brings a whole lot of craziness with it. Dancers invade his living room and soon the entire family is getting in on the action.

“I had just finished watching all 222 episodes of ‘Roseanne’ and was very inspired by the ’90s sitcom format,” director Darren Craig told BuzzFeed. “I loved the idea of a sitcom that take a turns for the total absurd. The rest just sort of wrote itself—also the devil and the Illuminati made me do it.”

Watch the turn up like you’ve never seen it before.

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Sep
8
Video: The Game f/ Too $hort, Eric Bellinger, Problem, King Marie, & Compton AV – ‘Or Nah’

The Game

Girls, girls, girls. The Game is surrounded by booty in the scandalous video for his ratchet banger “Or Nah.” The Compton rapper hits the club with Too $hort, Eric Bellinger, Problem, King Marie, and Compton AV, and has the ladies stripping and swooning. While they vie for his attention, his baby mama bursts in wielding a gun, but that won’t stop the party.

The song will appear on his upcoming album Blood Moon: Year of the Wolf, which drops October 14 featuring 2 Chainz, Jeezy, Yo Gotti, Soulja Boy, T.I., and more.

Watch Game hit it—or nah.

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Sep
8
Video: LL Cool J f/ Mavado – ‘The Hustler’

The Hustler

Don’t call it a comeback. LL Cool J returns to the streets in the gritty video for his Jerry Wonda-produced single “The Hustler.” The hip-hop pioneer teams with the Gully Gad Mavado in the Benny Boom-directed clip, which was filmed in his old neighborhood of Queens.

LL is readying his new album G.O.A.T. 2 with appearances from Raekwon and Murda Mook.

“This album is hard. 85% of is just knockin’ beats. And current. We’re not trying to put our ’95 high school rings on,” he told Fuse.

Watch his triumphant homecoming below.

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