Waka Flocka Flame takes us behind the scenes of the video for “Round of Applause.” The video, shot in Los Angeles and Atlanta, was directed by Mr. Boomtown and co-stars Draya from VH1’s “Basketball Wives L.A.” Drake is also expected to appear in the final version.

Flo Rida follows up his Etta James-sampled smash “Good Feeling” with “Wild Ones” featuring Australian singer Sia. The montage for the club anthem features footage of Flo traveling to exotic locations, driving fancy cars, skydiving, and partying with beautiful women. His fourth album Only 1 Rida (Part 2) drops this spring.

The wait is over. Months after assaulting the airwaves, Jay-Z and Kanye West finally debut the visuals for “Niggas in Paris,” the Hit-Boy-produced single off their acclaimed album Watch the Throne. The seizure-inducing video features footage from last year’s Watch the Throne tour stop in Los Angeles, where the hip-hop titans performed the song 10 times in a row. Now that shit cray.

Far East Movement brought the party to “Jimmy Kimmel Live!” with a lively performance of their new single “Jello,” which was taped during their appearance at the Bud Light Hotel in Indianapolis over Super Bowl weekend. The L.A.-based group—Kev Nish, Prohgress, J-Splif, and DJ Virman—will release its new album Dirty Bass later this year.

Chaos erupted at Iggy Azalea’s sold-out show at Dim Mak Studios in Los Angeles last night. There were fights, purses stolen, and even arrests made as her fans, who call themselves Azaleans, eagerly awaited the arrival of the Aussie rap sensation. L.A. Weekly described the scene as “dangerously close to Michael Jackson-type hysteria.”

When the blonde MC finally hit the stage around 1 a.m., she performed her popular Ignorant Art mixtape cuts including “Pu$$y” and “My World,” and debuted a new Boi-1da-produced song, which borrows from her idol Tupac’s “Picture Me Rollin’.” “I got a lot on my mind/ I’m about to take what’s mine/ It’s my time/ Bitch, picture me rollin’,” she rapped.

After landing a deal with Interscope Records, Iggy has enlisted T.I. to executive produce her debut album The New Classic, due in June.

Rick Ross feeds the streets with another video off his mixtape Rich Forever. In the crime-ridden clip for “Yella Diamonds,” “El Gordito Rozay” plays a drug kingpin who has to teach a lesson when his product is tampered with, raiding his client’s house and roughing up his family. Don’t mess with the Bawse.

[XXL]

Remember the name Rita Ora. The 21-year-old Albanian singer, who Rap-Up.com named one of 10 Artists to Watch, scored a deal with Roc Nation and is prepping her debut for release this summer with heavy-hitters including Drake, The-Dream, and Stargate.

During her recent trip to Los Angeles, Rap-Up TV caught up with the blonde bombshell for one of her first stateside interviews. She chatted about pursuing her dream at the age of six, growing up in the small town of Prishtina, Kosovo, signing to Roc Nation, and getting guidance from her label boss Jay-Z.

“He’s very honest and he’s very genuine and helpful,” said Rita of Mr. Carter. “It’s a great voice to listen to. I couldn’t ask for anything better.”

The London resident, who co-starred in the video for Drake’s “Over,” also shared her dreams of collaborating with Gwen Stefani (“Do you know how much I love that woman?”) and getting feedback from another one of her superstar idols, Beyoncé.

“She’s helped me out a lot. I try to play things and get her opinion,” said Rita, who appears on DJ Fresh’s single “Hot Right Now.” “To have one of the inspirations in your face while you’re doing your first album is just like what.”

50 Cent checked into the Bud Light Hotel in Indianapolis over Super Bowl weekend for a mini-concert, parts of which aired last night on “Jimmy Kimmel Live!” Repping the world champion New York Giants, Fif and his G-Note Records signee Governor performed “Wait Until Tonight” off his mixtape The Big 10, returning for an encore of “I Just Wanna” with Tony Yayo.

Kelly Rowland let her hair, and her guard down, during her appearance on Tuesday’s “Chelsea Lately.” The sexy songstress, who is up for a Grammy this weekend, dished to host Chelsea Handler about getting Lil Wayne on “Motivation,” turning 30, her 80/20 diet plan, and finding love. “I got a good man,” said Kelly, who also attempted to show off her British accent, which actually sounded more Australian.

From the Untouchable Maybach Empire comes the suspenseful trailer for Rick Ross’ “Yella Diamonds,” a cut off his Rich Forever mixtape. The video will debut in full tomorrow.

[Rich Forever]