Music Videos

Apr
15
Video: 50 Cent – ‘Hustler’

50 Cent

Can’t knock the hustle. 50 Cent grinds like a gangster in the film noir video for his latest Animal Ambition release “Hustler.” In the black-and-white clip, directed by Eif Rivera, the hip-hop impresario dons a fedora and smokes a cigar as he stacks his paper, surrounded by video vixens.

Before Animal Ambition arrives on June 3, 50 will headline Hot 97′s Summer Jam on June 1 alongside Nas, Nicki Minaj, and Lil Wayne.

See Curtis get his hustle on below.

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Apr
14
Video: Childish Gambino – ‘Sweatpants’

Childish Gambino

Childish Gambino multiplies in the trippy video for “Sweatpants,” the latest release from his album Because the Internet. The rapper-actor plays different characters at a diner including a waitress, who all look just like him.

But he wasn’t happy with the way the visuals were presented.

“so this sweatpants video and blog was important to us,” he tweeted. “and it wasnt handled correctly.”

He complained about his label, Glassnote Records. “we were told a lot of things were gonna happen and they were all lies. so im done. someone buy me out of this contract,” he said. “a lot of people came around after our first week sales. all those people are welcome now. def jam, atlantic, whatever. i dont like record companies. but im not having another project go through this.”

Watch the imaginitive video below and stick around until the end to see a clip of “Urn.”

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Apr
14
Video: Jhené Aiko – ‘Comfort Inn Ending (Freestyle)’

Jhené Aiko

The day after making her Coachella debut, Jhené Aiko premieres the emotional video for “Comfort Inn Ending (Freestyle)” off her EP Sail Out.

When she finds out that her man has been cheating, she gets revenge by setting his sneakers on fire and keying his car. As tears roll down her face, Jhené commiserates with her BFF Krissy and reflects on happier times in her relationship.

“I was not the only one to you / So I was the only lonely one,” she sings on the No I.D.-produced track.

Jhené is putting the finishing touches on her full-length debut Souled Out, due this summer.

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Apr
14
Video: SZA f/ Isaiah Rashad – ‘Warm Winds’

SZA

Fresh off the release of her EP Z, SZA liberates the video for “Warm Winds” featuring her Top Dawg labelmate Isaiah Rashad. In the grainy and artsy clip, which she directed with APLUS FILMZ, the first lady of TDE becomes one with nature, running through a field and walking down a deserted path as the wind blows through her hair.

In an interview with Vogue, the 24-year-old New Jersey native spoke about her stunning natural look.

“I grew up Muslim, and wore the hijab through middle school,” said SZA. “The only girl that I could look to for natural hair inspiration growing up was Lauryn Hill. I wanted dreads but my mom wanted me to wait until I was 16, by which time I didn’t want them anymore.”

Strike up SZA’s enchanting visuals below.

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Apr
14
Video: Wiz Khalifa – ‘We Dem Boyz’

Wiz Khalifa

Hol up, hol up. Wiz Khalifa goes back to the ‘hood in the video for his single “We Dem Boyz.” The rapper smokes a blunt in his house before making his way down the block, walking past an ice cream truck, a BBQ, and even Ty Dolla $ign, who pulls up in his car. The party flows into the streets and he turns up with some of his boys including B.o.B, Big K.R.I.T., and Rich Homie Quan.

Wiz’ upcoming album Blacc Hollywood is due later this year featuring collaborations with Miley Cyrus and Adele.

Watch Taylor Gang take over the neighborhood.

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Apr
14
Video: Alicia Keys f/ Kendrick Lamar & Pharrell – ‘It’s On Again’

Alicia Keys

Alicia Keys debuts the video for her super hero anthem “It’s On Again” for The Amazing Spider-Man 2 soundtrack. The cinematic clip, which was shot in downtown L.A., co-stars Kendrick Lamar, Pharrell Williams, and composer Hans Zimmer, and features footage from the movie.

The soundtrack arrives April 22, while the film opens in U.S. theaters on May 2.

Watch the superstars join forces for the super hero soundtrack.

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Apr
11
Video: Rico Love – ‘Bitches Be Like’

Rico Love

Rico Love shows us what happens when the party ends and reality sets in in the video for “Bitches Be Like.” The Division1 hitmaker calls out the gold-digging, Instagram-flexing women, who are living a phony lifestyle. While it may seem like she has it all, at the end of the day, she’s left with nothing.

“Some girls are so in love with the life that they never really truly know what it means to live,” says Rico.

The song is available on his Discrete Luxury EP, which was released as a physical album to Best Buy this week.

Rico is also working on his full-length debut Turn the Lights On, due later this year.

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