Music Videos

Dec
5
Video: B.o.B f/ Lin-Z & London Jae – ‘Fleek’

London Jae, Lin-Z, and B.o.B

Earlier this year, B.o.B launched his label No Genre (“It quite simply means I can do what the f**k I feel like doing,” he told Rap-Up TV). The ATLien introduces us to his first signees, Lin-Z and London Jae, on the trio’s single “Fleek.” In the video, B.o.B and his artists head to L.A.’s famed Melrose Avenue.

So what exactly does fleek mean? “Fleek is on point, it’s dope, it’s flawless,” said B.o.B. “You don’t want to be off fleek or no fleek.”

He is gearing up to release his fourth album next spring. In the meantime, he can be heard on Jodeci’s new single “Nobody Wins.”

Take a trip to Fleekwood with Bobby Ray and friends.

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Dec
5
Video: J. Cole – ‘Intro’

J. Cole

Just days before the release of his third album 2014 Forest Hills Drive, J. Cole takes a journey in the video for “Intro.” With a backpack and a smile on his face, the Fayetteville rapper rides his bike through the streets of New York at night, passing by Times Square and stopping to look in the window of the BMW dealership.

“Do you wanna be happy?” he asks in the two-minute clip.

Cole returns to his roots on the album, which he unexpectedly announced earlier this month.

Watch him cruise through NYC.

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Dec
3
Video Premiere: Trevor Jackson – ‘I’ll Be Who You Love (This Christmas)’

Trevor Jackson

It’s beginning to look a lot like Christmas. Trevor Jackson gets in the holiday spirit with the video for “I’ll Be Who You Love (This Christmas).” But this ain’t your ordinary Christmas carol. In the Mike Ho-directed clip, the R&B heartthrob dances in a winter wonderland and cozies up with his girl in the snow, while sharing his Christmas wish.

“Girl, can’t nobody do Christmas like this / And I want your body, it’s the greatest gift,” he sings on the sexy serenade.

Watch the premiere exclusively on Rap-Up.com and download the track on iTunes.

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Dec
2
Video: Jazmine Sullivan – ‘Forever Don’t Last’

Jazmine Sullivan

Unhappily ever after. Jazmine Sullivan loses her faith in love in the video for her heartbreak ballad “Forever Don’t Last,” the second single off her first album in four years, Reality Show.

In the emotional clip, which she co-directed with her mother and Eshon Burgundy, Jazmine dreams of an everlasting relationship like her grandparents (who make cameos), but realizes that the fairytale romance doesn’t happen for everyone.

After calling off her wedding, she escapes to her grandparents’ farm. As tears roll down her face, she sends her ex a text before burning her white wedding dress and lighting a cigarette.

Reality Show is due next year featuring production from Salaam Remi, Anthony Bell, and Key Wane. “I’m really proud of it. I worked harder on this album than any album,” Jazmine told Rap-Up TV. “The songs are really colorful, just about life in general and reality from my eyes.”

Watch the sad ending to her love story.

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Dec
2
Video: Travi$ Scott f/ Rich Homie Quan & Young Thug – ‘Mamacita’

Travi$ Scott

Travi$ Scott turns up in the parking lot in the video for “Mamacita,” a cut off his August mixtape Days Before Rodeo. The Atlanta rapper remains strapped to a wall in front of the Metro Mart while wearing a muzzle in the opening scene.

He meets up with his fellow ATLiens Rich Homie Quan and Young Thug in the parking lot (check out Thugger’s moves), while nearly-naked women hit the pavement to twerk in neon body paint. Plus, look for a cameo from a dice-rolling T.I.

Travis is working on his Grand Hustle/Epic Records debut Rodeo for release in 2015.

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Dec
1
Video: Gwen Stefani f/ Pharrell Williams – ‘Spark the Fire’

Gwen Stefani

OMG, OMG! Gwen Stefani is back again. Nearly 10 years after topping the charts with “Hollaback Girl,” the No Doubt frontwoman reunites with Pharrell Williams in the playful video for “Spark the Fire.” In the animated clip, directed by Sophie Muller (“Baby Don’t Lie”), Gwen dances in an underground club while emojis pop up on screen.

“It’s kind of a clash of this punk rock, kind of old-school feeling, club feeling,” Gwen told ABC News, “but [with] this really modern emoji world, and it just looks really cool together.”

On Monday night, she and Pharrell performed the song for the first time on “The Voice.” As her fellow coaches Adam Levine and Blake Shelton looked on, Gwen descended onto the stage on a life-sized emoji while text bubbles spelled out the lyrics on a screen behind her.

Pharrell, clad in a blue adidas jumpsuit, joined her holding a sparkler, while the crowd held up glow sticks.

“I feel like the female species has been suppressed long enough,” said Pharrell, who produced 2005′s “Hollaback Girl.” “We owe them a lot more respect and ‘Spark the Fire’ is kinda like Gwen saying, ‘Enough’s enough. Who’s got the lighter? Let’s spark the fire.’”

Gwen’s first solo album in eight years drops early next year.

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Dec
1
Video: Ty Dolla Sign – ‘Stand For’

Ty Dolla $ign

After releasing his Beach House EP and mixtape Sign Language, Ty Dolla $ign caps off his incredible year with the innovative video for “Stand For.” To show what a stand-up guy he is, the L.A. rapper returns to the ‘hood and holds a balloon with his face on it, while standing alongside his homies.

“If you believe in something, stand for it,” declares Ty.

The Diplo and and DJ Dahi-produced song will appear on Ty’s debut album Free TC, due in 2015.

Watch Ty take a stand.

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