As Jeezy gears up to release his latest album Trap or Die 3 this week, the Snowman stopped by Rap-Up HQ to discuss why now is the perfect time to deliver the third installment in his TOD series.
“When I hear trap music today,” he tells Rap-Up, “I hear more about getting high and all types of other shit. I get it, but at the same time, I’m the big homie…I need to clarify a couple things.”
His message? “I need to reiterate what it was about in the first place,” he explains. “It’s about getting money, being successful, and keeping it pushing no matter what.”
But that wasn’t Jeezy’s only mission with Trap or Die 3. He also wanted to promote quality over quantity. “I’ve been sitting back and seen people just popping out like microwaved popcorn,” he says. “I would prefer my popcorn gourmet.”
In order to do that, Jeezy got in the kitchen with some of rap and R&B’s biggest names, including Chris Brown, who appears on “Pretty Diamonds.”
“‘Pretty Diamonds’ was more like the bad boy of R&B meets the thug motivator,” Jeezy says. “We just want to make the classy chicks feel ratchet sometimes too.”
Tunechi also shows up on the album’s latest release, “Bout That.” “Lil Wayne on ‘Bout That’ has a New Orleans bounce,” Jeezy says. “I felt like he was the only one who could play the pocket and it works so well.”
Meanwhile, French Montana lends an assist on “Going Crazy.” “He’s the fun New York party guy,” says Jeezy. “He understands Southern sonics. A lot of his songs have our sonics in them so I felt like it was a perfect match.”
The album’s first single “All There” is another collaboration that makes Trap or Die 3 all the more meaningful, as it links Jeezy up with the late Bankroll Fresh.
“That was inevitable,” Jeezy says. “That was gonna be great regardless. [Producer] D. Rich knows both of us, we all grew together, as far as music. It sounds like what Trap or Die is supposed to sound like. It’s hard. It’s edgy. It’s the hardest shit in the streets right now.”
Find out what Jeezy has to say about other guests on the album, including Plies and Yo Gotti, and cop TOD3 when it drops Friday (Oct. 28).