JoJo escaped into her “personal twisted fantasy” while shooting the sensual video for “Demonstrate,” the Noah “40” Shebib-produced single off her upcoming album. Rap-Up TV was on set as the 21-year-old songstress filmed scenes at a mansion in Beverly Hills for what she calls her sexiest video yet, directed by Jason Beattie (Miguel’s “Adorn”).
“I just wanted to have this video be sexy and powerful, but not be so overt as it could have gone with the lyrics,” explained JoJo, who shared an intimate scene with her hunky male co-star. “As a human being, it just feels awkward because normally it takes you months to get up to that point where you’d be so intimate with someone, but it was fun, it was kind of liberating. It feels like a naughty thing to do.”
JoJo has decided to go in a different direction with her music and has scrapped her Jumping Trains album and returned to the studio to record the project under a new title. “I’m feeling more feminine. I’m just feeling good, so I want to represent that,” she said.
She plans to do more work with 40. “He was on my wish list of people to work with,” said JoJo, who caught the attention of the Canadian producer with her popular remix to Drake’s “Marvin’s Room.”
In addition to 40, she has been in the lab with Da Internz, Beau Dozier, Kadis & Sean, and Steve Franks, but don’t hold her to a release date. “I’m just tired of saying we’re wrapping it up for the last five years,” she joked.