First it was headphones, now booze. Dr. Dre is getting into the liquor business with his own cognac and vodka brands, which will arrive in stores in the next 60 days.
Aftermath Cognac will hit liquor shelves first, followed by an 80-proof flavored and unflavored sparkling vodka. The products are a joint venture between Drinks America and Dr. Dre’s Interscope Geffen A&M Records.
The beverages will be marketed alongside Dr. Dre’s highly anticipated Detox album, scheduled for a late 2008 release.
Dre recently released his Beats By Dr. Dre headphones in conjunction with Monster Cable Products, Inc.