Eminem, Usher, and N.E.R.D. Shake Up Activision E3 Preview Event
Activision turned the Staples Center in Los Angeles into a giant entertainment playground on Monday night (June 14). The video game maker set a new bar for corporate events with their lavish Electronic Entertainment Expo (E3) 2010 preview concert, reportedly costing $6 million.
The company previewed trailers for their fall video game lineup, accompanied by an all-star soundtrack from Usher, will.i.am, N.E.R.D., David Guetta, Jane’s Addiction, Chris Cornell, and Eminem (with special guests Rihanna and Travis Barker), who performed blockbuster sets complete with elaborate lighting, pyro, pole dancers, church choirs, and a symphony.
Now that’s what we call a show!