Video Premiere: JoJo - 'In the Dark'

  /  09.09.2010

JoJo

JoJo sheds her good girl image for a more risqué one in the viral video for “In the Dark,” the first single from her free mixtape Can’t Take That Away From Me, available for download now. The blindfolded singer gives into her physical desires in the provocative clip, while bold words such as “truth,” “sex,” and “wrong” pop up on the screen.

Directed by Nicole Ehrlich (Lady Gaga) and Clarence Fuller in New York, the scenes were originally shot in color and a decision was later made that black and white would best convey the lyrics and mood. JoJo opted to go a more minimalistic route, pulling inspiration from Madonna’s early obscure work.

“I think ‘In the Dark’ is different than anything people have heard from me before,” JoJo told staging-rapup.kinsta.cloud of the Jordan Gatsby production. “It’s a very sensual record and there’s an undertone of sadness to it.”

Can you resist the temptation for JoJo? Indulge yourself by watching the world premiere right here on staging-rapup.kinsta.cloud.

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