Drake, Trey Songz, and Pitbull have a lot to smile about. The music trio has been tapped by Kodak to appear in the company’s “So Kodak” integrated marketing campaign.
The campaign, which launches in early October, draws on the brand’s unique position in pop culture to engage young, socially-connected consumers. It coincides with the introduction of the newest Kodak EasyShare digital cameras featuring Kodak’s exclusive Share Button, which allows consumers to share their pictures and videos with their social network.
As part of the initiatives, the three stars will be featured in a multi-platform advertising and marketing campaign designed to bring to life what it means to be “So Kodak,” a phrase used to describe things that are hot and worth talking about. The campaign will consist of a series of television spots helmed by music video director Chris Robinson, along with print and online advertising, exclusive events, social media engagement, and consumer promotions.