Video: Rick Ross Goes Boom for Nike

Boom! Rick Ross pays a visit to his local diamond dealer in the new Nike: Boom commercial, which shows him sliding into the jewelry spot to pick up a new piece. Opening the box, Rawse exclaims “Boom!” before cutting to athletes repeating the buzzword. Even his piece, a gold, silver, and black diamond-encrusted pendant of Ross wearing a pendant of his face, gets in on the action. That’s a slam dunk for one of the gaudiest chains this year.

Spotted at HipHop-N-More