Last night, Kodak celebrated the launch of its “So Kodak” campaign with a star-studded concert at New York City’s Best Buy Theater. The show, which attracted the likes of Keri Hilson, Busta Rhymes, Chrisette Michele, Shontelle, and DJ Khaled, boasted a double-bill performance from Drake and Trey Songz, who treated the invite-only crowd to short-yet-sweaty sets.
Trey Songz was first to grace the stage, backed by a full band who helped bring his sensual songs to life. Dressed in all-black-everything, Mr. Songz Yuuup looked sharp in a slim-fitting suit, unraveling his bow tie for the crowd-pleasing “Say Aah.”
He teased the ladies by removing his jacket for “Can’t Be Friends,” cozying up to the mic stand to perform “Love Faces” and “Bottoms Up” off his recently released fourth album Passion, Pain & Pleasure.
“‘So Kodak’ is the launch of something very special,” Trey told Rap-Up.com before the show. “The line is around the block. I actually rode around like two times to look at the people without them seeing me. I’m excited about so many fans being here tonight.”
Hot 97’s DJ Enuff presented Drake’s “So Kodak” commercial before the rapper took the stage, with Drizzy explaining his love for the Kodak EasyShare M590 digital camera. The man of the hour emerged for his half-hour set, saluting the crowd as he bigged up Lil Wayne on his “9 A.M. in Dallas” freestyle.
Segueing into “Forever,” the Young Money member kicked his verse from “Up All Night,” taking a seat on the lip of the stage during a soulful rendition of “Show Me a Good Time.”
“I just want to do this next song in honor of my brother,” he told the crowd before reciting his rap from Wayne’s “Right Above It.” “Everybody out here thinking of you and we can’t wait for you to get home. Free Weezy!”
The Toronto native wrapped up the evening with Timbaland’s “Say Something” and “Miss Me,” shouting out all the ladies before his final song. “Let me get my nice shit if this is what I’m doing,” he said before performing “Fancy.” A classy way to end the evening indeed.
–Steven J. Horowitz
Video via Miss Info