Video: i SQUARE – ‘Hey Sexy Lady’

Diddy makes the band again with i SQUARE. The quartet, consisting of Mike J, Destiny, Briddy, and 10Beats, crashes the spotlight in the Erik White-directed video for their debut single “Hey Sexy Lady” featuring a cameo from their Bad Boy boss.

“We’re into the idea of making squares cool—for the kids out there who might not be in the ‘cool clique’ but can shine in their own way,” explained the group.

Meet the new kids on the block below.