Ice Cube

Video: Ice Cube Is Cuckoo for Cocoa Puffs

Ice Cube has starred in the Friday series and Boyz n the Hood, but the rapper-turned-actor took on his most challenging role yet—pitchman for Cocoa Puffs. A tough-talking Cube delivered the cereal’s catchphrase last night on Conan O’Brien’s talk show.

“I’m cuckoo for Cocoa Pebbles, bitch!” said the former N.W.A. member, who stars and executive produces the TBS series “Are We There Yet?” He also shared his embarrassing high school yearbook photo (“‘Miami Vice’ messed up the world”) and his sons’ rap names, Doughboy and Oh My Goodness (OMG).

Watch his hilarious appearance on “Conan” below.