Jessie J

Video: Jessie J f/ B.o.B - 'Price Tag'

  /  01.29.2011

Jessie J

Money ain’t a thang in the larger-than-life video for Jessie J’s “Price Tag,” the second U.K. single and first U.S. single from her debut album Who You Are. The British songbird gets dolled up in the fantasy sequence complete with a giant teddy bear, dollhouse, puppets, money tree, and B.o.B, whose message resonates over the feel-good jam.

“Just basically sort of came up with the idea thinking about things that are larger than life, but really sort of like mass,” said director Emil Nava. “It’s sort of like this hyperreal, sort of toy world with Jessie bringing a fashion edge to it.”

Step into Jessie’s world below.

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