Jennifer Lopez is putting the power in her fans’ hands. The singer-actress is letting the public decide the ending to her “On the Floor” music video.
The RedOne-produced single from J.Lo’s upcoming album Love? has already hit No. 2 on iTunes following its release this week. The Pitbull-assisted clip, directed by Taj, will make its debut March 3 on “American Idol” and VEVO.
The announcement was made this morning on Ryan Seacrest’s 102.7 KIIS FM show. “‘On the Floor’ the video is going to be released with two different endings,” said Seacrest. “You can vote on which one you like better and the one with the most votes will premiere March 3 on ‘American Idol,’ the same night that the top 12 [contestants] are revealed.”
J.Lo added, “You get to do what I do. Like I go in there with my videos and I start editing and picking all the shots I like and the things that I like and what I feel the best kind of feeling for the record is. You guys get to do that. We picked two different ones and we weren’t sure.”
Viewers will have the option to choose which version they like best. “It’s just different shots. You just decide like, ‘I like the way that feels or I like the way that feels,'” explained the “Idol” judge.
J.Lo’s seventh album Love? will feature production from Tricky Stewart and The-Dream, and a potential collaboration with Rick Ross.