Swizz Beatz Throws an 'International Party' in Pricey Video [Preview]
It’s showtime! Swizz Beatz unites the world with his rhythm in the blockbuster video for “International Party,” created for Reebok’s “Reethym of Lite” campaign. The super-producer mixes art, fashion, choreography, and lasers in the clip, which reportedly cost over a million dollars. Alicia Keys lends her vocals to the dance floor anthem and will appear alongside her husband in the final video.
“First of all this is not a music video—I thought I was coming to a music video—but this is a big movie,” said Swizz. “Everyday that I’m in this, I’m making history, pushing the envelope. The sky is not the limit.”
Director Chris Robinson added, “The song is called ‘International Party.’ It’s about connecting all the continents on the planet on the world stage.”
Get a behind-the-scenes look at the international affair before its debut later this month.