Alicia Keys and Swizz Beatz

Swizz Beatz Brings Reebok Back with Alicia Keys, Pharrell, & Diddy

  /  07.20.2011

Alicia Keys and Swizz Beatz

Swizz Beatz brought out the stars for the launch of Reebok Classics’ “Reethym of Lite” campaign at Espace in New York City on Tuesday night (July 19). The super-producer, who serves as the brand’s creative director, hosted VIP guests including Pharrell, Diddy, Busta Rhymes, Teyana Taylor, Chrisette Michele, Shontelle, Clive Davis, and DJ Khaled.

Beyoncé and Jay-Z showed up to support their friend, along with Swizz’ proud wife Alicia Keys, who tweeted, “Biiiiigggggg love And respect to my BRILLIANT husband @therealswizzz for bringing #REEBOKBACK!!!!!!”

The evening featured a performance from Swizzy with special guest Lloyd Banks, plus the premiere of “International Party,” the Reebok-commissioned video co-starring Alicia Keys.


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