Swizz Beatz Brings Reebok Back with Alicia Keys, Pharrell, & Diddy
Swizz Beatz brought out the stars for the launch of Reebok Classics’ “Reethym of Lite” campaign at Espace in New York City on Tuesday night (July 19). The super-producer, who serves as the brand’s creative director, hosted VIP guests including Pharrell, Diddy, Busta Rhymes, Teyana Taylor, Chrisette Michele, Shontelle, Clive Davis, and DJ Khaled.
Beyoncé and Jay-Z showed up to support their friend, along with Swizz’ proud wife Alicia Keys, who tweeted, “Biiiiigggggg love And respect to my BRILLIANT husband @therealswizzz for bringing #REEBOKBACK!!!!!!”
The evening featured a performance from Swizzy with special guest Lloyd Banks, plus the premiere of “International Party,” the Reebok-commissioned video co-starring Alicia Keys.