Swizz Beatz Brings Reebok Back with Alicia Keys, Pharrell, & Diddy
Swizz Beatz brought out the stars for the launch of Reebok Classics’ “Reethym of Lite” campaign at Espace in New York City on Tuesday night (July 19). The super-producer, who serves as the brand’s creative director, hosted VIP guests including Pharrell, Diddy, Busta Rhymes, Teyana Taylor, Chrisette Michele, Shontelle, Clive Davis, and DJ Khaled.
Beyoncé and Jay-Z showed up to support their friend, along with Swizz’ proud wife Alicia Keys, who tweeted, “Biiiiigggggg love And respect to my BRILLIANT husband @therealswizzz for bringing #REEBOKBACK!!!!!!”
The evening featured a performance from Swizzy with special guest Lloyd Banks, plus the premiere of “International Party,” the Reebok-commissioned video co-starring Alicia Keys.
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- Alicia Keys and Swizz Beatz
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- Swizz Beatz and Pharrell
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- Swizz Beatz, Pharrell, and Diddy
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- Alicia Keys and Swizz Beatz
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- Alicia Keys and Swizz Beatz
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- Lloyd Banks, Maino, and Swizz Beatz
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- Shontelle
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- Teyana Taylor
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- Kat DeLuna and Chrisette Michele
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- Swizz Beatz, Alicia Keys, Clive Davis, and Diddy
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- Chrisette Michele, Lloyd Banks, and Maino
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- Wynter Gordon, Tika Sumpter, Teyana Taylor, and Kat DeLuna
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- Busta Rhymes
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- Alicia Keys and DJ Khaled
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- Red Cafe, Shontelle, and Lloyd Banks
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