Rihanna Goes Blonde in Armani Jeans Ad

Just in time for New York Fashion Week, Rihanna shows her blonde ambition in the black-and-white ad for the Armani Jeans campaign. The “Cheers” singer has been tapped by the designer as its newest spokeswoman, and will also lend her face to the Emporio Armani Underwear line.

In the visuals, which were shot by famed photographer Steven Klein (Lady Gaga’s “Alejandro”), RiRi strikes a bold pose in front of a classic car, wearing a short blonde wig, skin-tight pants, and a midriff-baring top.

The 23-year-old superstar, who is working on a follow-up to last year’s LOUD, also has endorsement deals with Nivea Skincare and Vita Coco coconut water.