Beyoncé Is White-Hot at Macy's Fragrance Launch

Beyoncé shut down Macy’s for the in-store launch of her Pulse fragrance in New York City this afternoon. Fans stormed the retailer’s Herald Square store for a chance to meet the pop goddess, who looked elegant in a white floor-length halterneck gown.

The mom-to-be greeted and took photos with the first 500 people who purchased the fragrance set. “I have the best fans. They are so passionate and so loyal. I want to give them everything,” she told the AP. “I always get excited when I do the meet-and-greets because I get to really shake hands and look people in the eye and really see the impact that I have been able to have in people’s lives, because sometimes you don’t really get to see it.”

B put time into developing the scent, getting feedback from friends and family including Jay-Z. “I wear it, I live with it for about six months, and we tweak,” she told “Access Hollywood.” “I make sure I get my compliments from everyone—from my fans to my husband.”