Method Man debuts his strangest collaboration yet with the Sour Patch Kids. The Wu-Tang Clan frontman teams with the popular candy brand for his new single and video, “World Gone Sour (The Lost Kids).” He tells the story of what happens to Sour Patch Kids when they are lost or uneaten—they get sweet revenge on those closest to them.
“I’m excited to be collaborating with Sour Patch Kids and telling the story of how they’ve gone all wrong,” said Method Man. “I love the steps that the brand is taking to keep it real and interesting, the whole campaign, and letting Meth be Meth—brilliant.”
The video also introduces the plotline for the upcoming Sour Patch Kids video game, “World Gone Sour.”