Rihanna Tones Down Her Image: ‘I Don’t Want to Become a Gimmick’

Rihanna has played with her image throughout the years. But the fierce fashionista is trading in her bold style for a simpler look as she launches her new album Talk That Talk.

“I kinda just wanted to scale right back instead of having a look,” RiRi told Ryan Seacrest. “I didn’t want to make it such a big deal about what hair color or what cut. I just wanted to go right back to something simple and something flexible, something a little more natural. It’s more about the music. I don’t want to become a gimmick—ever.”

The Barbados beauty, who swapped her red hair for a more natural look, joked about her style evolution. “Well, I ran out of [hair] colors, so that’s why I decided to go back to my natural color.”

She continued, “I’m just really having fun with the music and the style is a lot more accessible. It’s more lifestyle, it’s not so much a look or a costume, which I really enjoy.”

While she may have wanted a naughty gift for the holidays last year, this year the hard-working gal is just looking for some rest. “Sleep with a big bow on it! That would be great,” she said. “I’m praying that my BlackBerry shuts down.”

Rihanna will appear on “The X Factor” and “The Ellen DeGeneres Show” in the days leading up to her November 21st album release.