Ciara Opens Up About New Album, Building Her Empire

  /  02.03.2012

Ciara

While in Indianapolis for the Super Bowl, Ciara stopped by SiriusXM’s “Sway in the Morning” show and spoke about her fifth album and first since reuniting with L.A. Reid at Epic Records.

The “Ride” singer, who stars in the upcoming Adam Sandler comedy That’s My Boy, stressed the importance of not rushing to release the follow-up to 2010’s Basic Instinct. “It’s not even so much about a number count,” she told Sway Calloway. “It’s just really about the vibe, and I’ll just tell you that it’s a good vibe going. It’s really important for me to take my time with this record and it’s important for the whole team. It’s really, really good energy.”

She’s looking at the bigger picture when approaching the new material. “I really want to build my empire,” she explained. “I want a strong empire. I want it to be really solid and it’s about building a brand, so I look at things completely different than I would have on my first album.”

This time around, she has a hand in the production. “I co-produced something so far on one of my records and it’s fun because I’m literally a part of making the music. It’s just really, really, really fun.”

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