Jay-Z is returning to South by Southwest for the second year in a row. The Roc Nation rapper will perform for hipsters and hip-hop heads during this year’s festival in Austin, Texas.
Mr. Carter has teamed up with American Express for the “Amex Sync Show” to air live from SXSW at Austin City Limits on March 12 at 7 p.m. CST. Fans around the country can watch the live stream on YouTube. It will rebroadcast on-demand from March 13-19.
The concert is part of American Express’ new Twitter experience. Cardmembers will be able to tweet using special hashtags to get exclusive offers when they shop at retailers including Best Buy, McDonald’s, Zappos, and more. During the live stream, fans can tweet song requests and unlock a digital concert poster.
Jay-Z made a surprise appearance at last year’s SXSW when he joined Kanye West at VEVO’s G.O.O.D. Music showcase.