Usher to Premiere ‘Climax’ Video Tomorrow

Usher is serving up the suspense in the video for “Climax,” which will premiere simultaneously in the U.S., U.K., and Canada on Friday, March 9, at 5 a.m. EST/10 a.m. U.K. time on the VEVO platform.

Directed by Sam Pilling, the dramatic clip was shot in Atlanta and captures the intensity of the Diplo-produced lead single off Usher’s upcoming album, due later this spring.

Despite the song’s sexy title, it has nothing to do with sex. “It’s odd that people view ‘Climax’ as a sexual song,” Usher told Atlanta’s V-103. “It’s not. It’s not even about sex. It’s really about the ultimate experience or finale of an experience of love and life.”