Video: Dawn Richard - 'Automatic'

  /  06.18.2012

Dawn Richard

It’s a new Dawn. The former Danity Kane member shows another side in the dance-heavy video for “Automatic,” the second single off her No. 1 EP Armor On. The R&B singer transforms into a golden android, sporting metallic paint as she debuts some new moves. She rocks a blonde wig and black body makeup in another scene straight out of a sci-fi flick.

“For this video, we wanted to show the depth and versatility to our story,” said Dawn. “With ‘Bombs’ we focused on full-out choreography. We want to bring something new every time we release a visual. With ‘Automatic’ it’s more story-focused. It’s the rebellion against what the world wants you to be and what really lies underneath it all when you realize your own self-worth.”

Step into Dawn’s brave new world.

[The BoomBox]

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