Rick Ross

Behind the Video: Rick Ross – ‘Hold Me Back’

Rick Ross received a hero’s welcome when he rolled through New Orleans to shoot the TAJ-directed video for his latest street anthem “Hold Me Back.” The Bawse caused a commotion as he posed for photos with the locals. Swizz Beatz, Mia X, and Wale also stopped by the set to show love.

The song will appear on his upcoming album God Forgives, I Don’t. “When I wrote this record, I was writing it in the mind of a ni**a who may not have nothing,” said Rozay. “He could have started in the red, but that don’t determine where ni**a end up.”

He explained why he chose the NOLA as the backdrop for the video. “When I think about some of the people that had it the hardest in these recent years, it’s New Orleans,” he said. “Before I finished the record, I was like, ‘I need to shoot this video in New Orleans ’cause these some of the strongest people ’cause they won’t stop and they still representing, they still climbing.'”