Kanye West

Kanye West Breaks Down ‘Cruel Summer’ [Video]

While Big Sean, Pusha T, Common, and Teyana Taylor have been making the press rounds to promote Cruel Summer, G.O.O.D. Music chief Kanye West has shied away from interviews. But he’s finally speaking about the project in a video posted on his YouTube channel. Yeezy explained how the compilation came together and what it was like to work with so many different people.

“We take it really serious that we make the best product we can, but also we’re light with it too,” said ‘Ye. “We just wanna have fun and commune and festivalize—I’m not sure if that’s currently a word but it will be afterwards.”

The album aims to capture the current moment. “This isn’t the beginning of the conversation, this isn’t the end of the conversation. It’s our offering as a collective of a sonic snapshot of what’s happening right now, 2012.”