Beyoncé Heats Up House of Deréon Winter Campaign

  /  10.04.2012


Red, black, and sexy. Beyoncé reveals the perfect holiday party dress from her House of Deréon Winter 2012 collection.

King B gives us the first look of herself in a snug long-sleeved geometric dress shot by Jean-Baptiste Mondino, who photographed the entire campaign.

According to the Deréon website, “The inspiration is more focused around Beyoncé’s Glastonbury stage look. This delivery features sequined styles and an intensified color palette that uses strong shades of ruby and amethyst ground with black to create a bold, exciting fashion statement that evokes a luxe party theme and speaks to a rocker in all of us.”

The brand co-founder, creative director, and designer (as well as Beyoncé’s mama) Tina Knowles added, “I am so excited about this autumn and winter ad campaign. The images of Beyoncé are amazing and we had a lot of fun using the festival experience as our inspiration. Like music, fashion has a universal appeal and we look forward to hearing the consumer’s reaction to the new campaign and to the collection.”


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