Beyoncé Scores $50 Million Pepsi Deal

  /  12.09.2012

Beyoncé

Who runs the world? Beyoncé. The pop icon has been named brand ambassador for Pepsi in a multi-year deal estimated at $50 million.

According to The New York Times, the hybrid project will include commercials as well as a multimillion-dollar fund to support the singer’s creative endeavors.

“Pepsi embraces creativity and understands that artists evolve,” Beyoncé said in a statement. “As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.”

The launch will coincide with the release of her next album, which is expected in 2013. Following her performance at the Pepsi-sponsored Super Bowl halftime show in New Orleans on February 3, the “Single Ladies” singer will appear in a global TV commercial for Pepsi (“Live for Now”), her fifth for the soft drink maker since 2002.

Her image will also adorn life-size standees in stores and a limited-edition line of soda cans, which will launch first in Europe in March.

The $50 million will be used for print, out-of-home, as well as in-store advertising and promotions worldwide, with the remainder split equally between Beyoncé’s fee and a “creative content development fund.” Beyoncé will also collaborate on the design of all materials related to the partnership.

Beyoncé

TRENDING

Metro Boomin Addresses Speculation About Drake And Future's Alleged Beef: "Stop Making Stuff Up"

Metro Boomin told fans to “stop making stuff up for engagement” without clarifying whether he ...
03.25.2024

Drake Seemingly Trolls Nav After Realizing He Unfollowed Him On Instagram

Nav seemingly unfollowed Drake after the release of Metro Boomin and Future’s new album. Drake ...
03.24.2024

New Photos Of Drake Go Viral Following Kendrick Lamar's Verse On "Like That"

Social media fans claim that Drake looks stressed following the release of Kendrick Lamar’s new ...
03.23.2024

Social Media Reacts To Future Name-Dropping Megan Thee Stallion On "Type S**t"

Social media is debating whether Future’s “Take down Meg Thee Stallions by the group” lyric ...
03.22.2024
View More

Sponsored Stories