Beyoncé is set to make history when she performs for her biggest audience yet during the Pepsi Super Bowl Halftime Show. And now you too can be part of Bey’s big moment.
Beginning today, Pepsi is asking fans to submit photos of themselves striking “poses” in hopes of being selected for a chance to appear in an on-air introduction welcoming Beyoncé to the stage for the Halftime Show.
Pepsi will put out the call by taking over Times Square with digital billboards. Fans who visit www.pepsi.com/halftime will be given a series of poses to photograph, including head bopping, feet tapping, and hips shaking.
If that wasn’t enough, 50 lucky fans who submit their photos by January 11 will be entered for a chance to win an unforgettable on-field experience. They will be able to bring a friend to New Orleans, participate in dress rehearsals, and be a part of the Halftime Show’s on-field dance team on Super Bowl Sunday.
Earlier this month, Beyoncé and Pepsi announced details of their $50 million partnership, which includes a worldwide advertising campaign, limited-edition line of soda cans, and a multimillion-dollar fund to support the singer’s creative endeavors.
The Pepsi Super Bowl XLVII Halftime Show will air live from New Orleans’ Mercedes-Benz Superdome on February 3.