Pharrell, T.I., Tiny, and Usher

Kendrick Lamar, Usher, Pharrell, & T.I. Invade SXSW for ‘BET Music Matters’

BET and ASCAP teamed up to celebrate music’s fresh faces at the “BET Music Matters Showcase” during SXSW in Austin, Texas, on Thursday. T.I. headlined the concert, which featured performances from some of today’s rising stars including ScHoolboy Q, Bridget Kelly, BJ the Chicago Kid, Lecrae, and Joey Bada$$.

Chrisette Michele hit the stage to perform new material off her upcoming album Better. The evening capped off with a performance from Tip. In addition to staging his biggest hits, he brought out some special guests including Trae Tha Truth, Kendrick Lamar for “Memories Back Then,” and Pharrell, who danced onstage during “What You Know.”

Backstage, the King held court with his wife Tiny and pals including Usher and Pharrell.

Photo credit: Getty