Behind the Scenes of Beyoncé's H&M Summer Commercial

  /  04.29.2013


Can’t get enough of Beyoncé’s super-sexy H&M commercial? H&M serves up a behind-the-scenes look at the making of the summer collection campaign, directed by Jonas Ã…kerlund.

Queen B takes over the beach in Nassau, Bahamas, modeling a black bikini and bodycon dress as she dances in the sand to her new song “Standing on the Sun.” While she made it look easy, she didn’t get to rehearse until she was on set.

“Now I have to learn choreography in five minutes,” said the singer.

H&M creative director Donald Schneider and choreographer Frank Gatson Jr. also provide commentary.

Watch B brave the elements below.


Megan Thee Stallion Speaks Out After DaBaby Claims He Slept With Her

“I do what I want to with my body,” Megan said.

Dr. Dre, JAY-Z React to Rihanna Super Bowl Halftime Show Announcement

“I can’t wait to see what she’s going to do,” Dre said.

Lil Wayne Celebrates 40th Birthday with Star-Studded Party

Weezy received tributes from Drake, Janet Jackson, and Kanye West.

Kanye West Mourns the Loss of His 'Queen' Kim Kardashian

Ye compared the death of Queen Elizabeth to his breakup with Kim Kardashian.
View More

Sponsored Stories