Nicki Minaj has conquered music, television, and fashion, and now she’s set her sights on the beverage market. The hip-hop superstar has partnered with Myx Fusions, a fruit-infused moscato wine beverage.
Not only is she part owner of the brand, but she will also be the face of the ready-to-drink moscato as it expands in the U.S. and abroad. It is currently available in three flavors including peach moscato, coconut moscato, and original moscato.
Myx Fusions will launch an expansive marketing campaign that will include print, radio, and television as well as exclusive events and social media messaging.
“I am so excited to team with the Myx brand,” said Nicki. “I have no doubt that it will be number one. It’s a great-tasting, amazing product that people will love. It’s not even a hard sell. Myx Fusions gives us an opportunity to revolutionize the wine industry.”
“The collaboration between Nicki Minaj and Myx Fusions is a game changer,” said Mona Scott-Young, part owner and Chief Marketing Officer for Myx. “Nicki is an innovative trendsetter and has the ability to energize the masses. She embodies everything that Myx Fusions represents—style, spontaneity, and the desire to push the envelope and inspire change. Both brands are perfectly aligned.”
Myx Fusions is currently available in New York, New Jersey, Los Angeles, and Las Vegas, and will expand to more markets in the future.