Pharrell Launches Moncler Sunglass Collaboration

Pharrell bundled up for the opening of the new Moncler flagship store in Paris on Thursday. The Neptunes super-producer arrived with his fiancée Helen Lasichanh and rocked some of the brand’s winter fashions including a fur coat and “bulletproof” vest.

He has partnered with Moncler for his own line of sunglasses made from a single piece of titanium. “This is a collaboration and if anything, I feel like Moncler is endorsing me,” said Pharrell. “The world is about to see itself through the lenses of Moncler and Pharrell Williams.”

He modeled the lunettes in a black-and-white shoot for the campaign. “I never like pictures of myself and I was just looking at these pictures going, ‘Whoa,’ pinching myself.”

Could a collaboration with Google Glass be next? “I know they’ve asked me about it,” the “Get Lucky” hitmaker told WWD. “Maybe there could be a collaboration there—you know, tech.”

See photos of Pharrell rocking his new shades below.