Rihanna Gets Dark and Demented in 'What Now' Video
Rihanna explores the dark side of love in the video for “What Now,” the fifth single off her album Unapologetic. The 25-year-old singer models a monochromatic look, which she describes as “red carpet goth,” while shooting the clip at a warehouse in Phuket, Thailand, during her “Diamonds World Tour” over the summer.
“It’s gonna be kinda eery, very creepy because ‘What Now’ is one of those songs that you can get really boring with the visual,” said RiRi. “Everybody’s probably expecting like a narrative type of video, a love story of some sorts, something really soft and pretty. It is pretty and kinda soft, but it’s really a little demented.”
The behind-the-scenes clip features commentary from RiRi, her stylist Mel Ottenberg, and designer Adam Selman.
Get a sneak peek of the 22-hour shoot below. The full video will premiere Friday on VEVO.