Kendrick Lamar and ScHoolboy Q Take Over iTunes Festival

While Kanye West and Jay Z were headlining a show for Samsung at South by Southwest, Kendrick Lamar and his TDE family took over the second night of the iTunes Festival at ACL Live at the Moody Theatre on Wednesday in Austin.

TDE’s newest signee Isaiah Rashad kicked things off, showcasing his Cilvia Demo EP, followed by ScHoolboy Q, who performed a 35-minute set consisting of cuts off his No. 1 album Oxymoron.

King Kendrick opened his set with “m.A.A.d City,” performing tracks off his mixtape Section.80 and his debut good kid, m.A.A.d city. Jay Rock surprised the crowd with his verse on “Money Trees” and his own song “Hood Gone Love It,” while SZA filled in on “Bitch, Don’t Kill My Vibe.”

Watch TDE’s SXSW invasion below.

[MWP]